According to conference sponsor Tim O’Reily, Web 2.0 is“architecture of participation” – a network made up of links between web applications that rival desktop applications, the blog publishing revolution and self-service advertising.
This interactive environment is based on social software where users generate the information and content by whatever they desire, rather than simply consume the given information. It is a playground where the web rather than the user’s private desktop is the main platform. It affects people who use it socially, culturally, and even politically. Designers and developers are most affected by the domination of Web 2.0 who will be building it- not because their technical skills will change over time, but also because they need to treat the content as a integrated environment and not a secluded island.
References
Singel, Ryan. "Are you ready for Web 2.0?." Wired. 10 June 2005. 5 Mar 2009
MacManus, Richard. "Web 2.0 for Designers." Digital Web Magazine. 05 May 2005. 6 Mar 2009
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